Objective:
To increase sales, expand dealership partnerships, and boost retail business for Kinza Steel Doors
through a targeted Meta ad campaign over six months.
Background:
Kinza Steel Doors, a leading manufacturer in the steel door industry, sought to amplify its market
presence, secure new dealership agreements, and drive retail sales. With a highly competitive
market, the goal was to leverage Meta’s advertising platform to reach a broader audience, closemore dealership deals, and enhance direct-to-consumer sales.
Campaign Strategy:
- Budget Allocation:
o Total Budget: ₹6 lakh over six months.
o Target Audience: Prospective dealerships, construction companies, and end
consumers interested in high-quality steel doors. - Ad Content:
o Creative Approach: Highlighted the durability, design variety, and security features of Kinza Steel Doors.
o Targeted Messaging: Customized ad content for different audience segments—emphasizing business growth opportunities for dealerships and superior product benefits for retail consumers. - Targeting & Optimization:
o Geographic Targeting: Focused on regions with high potential for dealershipexpansion and consumer interest.
o Ad Optimization: Continuous performance monitoring and adjustment of adcreatives, audience targeting, and bidding strategies to maximize ROI.
Results:
Total Sales Generated: ₹1.2 crore
Dealerships Closed: 23
Retail Business Generated: ₹50 lakh
Key Insights:
- Effective Budget Utilization:
o The campaign demonstrated that a well-strategized budget of ₹6 lakh could generatesubstantial returns, including over ₹1.2 crore in sales. - Dealership Expansion:
o Securing 23 new dealership agreements was a significant achievement, contributingto long-term business growth and market penetration. - Retail Business Growth:
o The campaign not only boosted B2B sales but also achieved ₹50 lakh in retail sales, reinforcing Kinza Steel Doors’ brand presence among end consumers. - Targeted Approach:
o Tailored messaging and precise targeting were key to reaching the right audiencesegments, driving both dealership interest and consumer sales.
Conclusion:
The six-month Meta ad campaign for Kinza Steel Doors was a resounding success, effectively utilizinga ₹6 lakh budget to generate ₹1.2 crore in sales. By securing 23 new dealerships and driving ₹50lakhin retail business, the campaign set a new standard for digital marketing performance in the steel
door industry. This case study highlights the power of strategic digital marketing in achieving business goals andexpanding market reach, setting Kinza Steel Doors up for continued success in the future.